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A competitive analysis is a strategy that involves researching major
competitors to gain insight into their products and design approach to the market. By looking at competitors we look for gaps, pro’s and cons, as well as perceptions from users within the market.
Trend studies is the study of
current design trends as well
as trends within the field your
product will assume. This might
include materials and finishes,
as well as aesthetic
appearances in order to
design a product that fits the
current market.
A demographic study helps us
define the end user for your
product. By identifying the user,
their demographic, and lifestyle, it allows us to address needs like aesthetics, materials, finishes, as well as price point which helps us
design for the perception of
value.
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