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A competitive analysis is a strategy that involves researching major 
competitors to gain insight into their products and design  approach to the market. By looking at competitors we look for gaps, pro’s and cons, as well as perceptions from users within the market. 
Trend studies is the study of 
current design trends as well 
as trends within the field your 
product will assume. This might 
include materials and finishes, 
as well as aesthetic 
appearances in order to 
design a product that fits the 
current market. 
A demographic study helps us 
define the end user for your 
product. By identifying the user, 
their demographic, and lifestyle, it allows us to address needs like aesthetics, materials, finishes, as well as price point which helps us 
design for the perception of 
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